Marketing Mastery Blueprint — The Product Forge
You Don't Need
a Launch.
You Need a Product
Worth Launching.
We take your expertise — the stuff you already know, teach, and get paid for — and turn it into a market-validated, fully built, revenue-ready product in as little as 14 days.
87-90% Profit Margins | AI-Accelerated Delivery | 14-45 Day Turnaround
LET'S BE HONEST
About What's Actually Happening
You've got the expertise. That's not the problem.
You can get clients results. You can coach circles around most people in your space. You've got frameworks in your head, stories that land, and a track record that speaks for itself.
But here's the thing nobody talks about:
Knowing stuff and having a product are two completely different operating systems.
You've probably been "planning to build a course" for 6 months. Maybe 12. Maybe longer. You've opened Kajabi, stared at the blank page, and closed the laptop. You've outlined modules in a Google Doc that's collecting digital dust.
Meanwhile, people with half your expertise are selling $997 courses because they actually built the damn thing.
That's not a motivation problem. That's not a discipline problem.
That's a "you're trying to be the expert AND the product architect AND the copywriter AND the designer AND the marketer" problem.
Delete that program. It doesn't work.
WHAT YOU'VE TRIED
And Why It Didn't Work
"I'll just figure it out myself."
You watched 47 YouTube videos on course creation. You bought a $297 "Course Creator Blueprint." You spent 3 weekends outlining modules. Then life happened, client work piled up, and the Google Doc went dark. The problem isn't information. It's execution bandwidth.
"I'll hire a course creator."
You found someone on Upwork. They asked you to "send over your content." But you don't HAVE content — you have expertise trapped in your head. They can organize what exists. They can't extract what doesn't. And they definitely can't validate whether anyone will buy it.
"I'll just keep doing 1-on-1."
It works. Until it doesn't. You're trading hours for dollars, you're capped at whatever your calendar allows, and every vacation means zero revenue. You know the math doesn't scale. But building a product feels like building a second business on top of the one that's already exhausting you.
All three approaches start in the wrong place. They start with "how do I build a course?" instead of "do I have a validated, differentiated product that the market actually wants?"
That's old code. Time for an upgrade.
Introducing
The Product Forge
From Raw Expertise to Revenue-Ready Product. In 14-45 Days. Done For You.
The Product Forge is not a course about building courses. It's a done-for-you product development studio that takes your expertise — the methodology you use with clients, the frameworks in your head, the results you've been getting for years — and turns it into a market-validated, fully built, sellable product.
THE DIFFERENCE
This Isn't Course Creation. This Is Product Architecture.
| Everyone Else | The Product Forge |
|---|---|
| "Give us your content" | "Tell us your expertise — we'll extract the product" |
| Course creation only | Courses, coaching programs, frameworks, digital products |
| No market validation | Full competitive research + demand validation |
| Generic curriculum design | Proprietary framework development (named, branded, ownable) |
| Basic landing page | Complete sales ecosystem (page, lead magnet, emails) |
| No launch strategy | Direct pipeline to our SCALE Launch System |
| 60-90 day timelines | AI-accelerated: 14-45 days |
| $50K-$100K agencies | $5K-$25K (same output, fraction of the cost) |
THE PROCESS
How The Product Forge Works
We Extract
Deep-dive strategy session + comprehensive intake. We pull out everything — your methodology, your best client results, your unique approach, the stuff competitors aren't doing.
We Validate
Competitive landscape analysis. Target audience research. Demand validation. Pricing strategy. If the market says "yes" — we build. If it says "not yet" — we pivot before you waste a dollar.
We Build
Your proprietary framework gets named, structured, and visualized. Curriculum designed. Content created — presentations, scripts, workbooks. Sales assets written. Everything. Done.
You Launch
Walk away with a complete, market-validated product and every asset you need to sell it. Or — let us handle the launch too with The Fire: Launch.
CHOOSE YOUR LEVEL
Choose Your Level of Done-For-You
Every tier starts with validation. Because building something nobody wants is the most expensive mistake in business.
TIER 1
BLUEPRINT
"We validate your idea and build the roadmap."
- 90-minute deep-dive strategy session
- Expertise extraction & methodology mapping
- Competitive landscape analysis (5 competitors)
- Target audience research report
- Demand validation summary
- Pricing strategy recommendation
- Proprietary framework development (named & visualized)
- Complete product architecture blueprint
- Revenue model with 3 scenarios
9 Professional Deliverables | $2,500 deposit + $2,500 at delivery
TIER 2
BUILDER
"We build the entire product for you."
Everything in Blueprint, PLUS:
- Full proprietary framework with visual system map
- Complete curriculum design (up to 8 modules)
- Course presentations with speaker notes
- Word-for-word video scripts (teleprompter-ready)
- Student workbook with exercises
- Resource guides & cheat sheets per module
- Assessment/quiz bank
- High-converting sales landing page copy
- Custom lead magnet (designed PDF)
- 7-email nurture sequence
- Product positioning copy
22+ Deliverables | 3 payments of $4,000
TIER 3
ARCHITECT
"We build the product, the brand, and the entire sales machine."
Everything in Builder, PLUS:
- Brand voice guide & visual brand direction
- Professional bio in 3 lengths
- 30-day authority content calendar with full copy
- Speaker one-sheet
- Expanded product (up to 12 modules)
- Secondary product (entry offer)
- Tripwire product
- Full website copy (5 pages)
- VSL script (15-20 minutes)
- Webinar outline + full script
- Partnership outreach (10 targets + templates)
- Automation & tech stack recommendation
38+ Deliverables | $8,500 / $8,500 / $8,000
SIDE BY SIDE
What's Included at Every Level
| Feature | Blueprint $5K | Builder $12K | Architect $25K |
|---|---|---|---|
| Market Research & Validation | ✅ | ✅ | ✅ |
| Competitive Analysis (5 competitors) | ✅ | ✅ | ✅ |
| Proprietary Framework (named + visualized) | ✅ | ✅ Full system map | ✅ + Brand integration |
| Product Architecture Blueprint | ✅ | ✅ | ✅ |
| Revenue Model (3 scenarios) | ✅ | ✅ | ✅ |
| Full Curriculum Design | — | ✅ 8 modules | ✅ 12 modules |
| Course Presentations + Speaker Notes | — | ✅ | ✅ |
| Video Scripts (teleprompter-ready) | — | ✅ | ✅ |
| Student Workbook | — | ✅ | ✅ Advanced |
| Sales Landing Page Copy | — | ✅ | ✅ |
| Lead Magnet | — | ✅ | ✅ Full funnel |
| 7-Email Nurture Sequence | — | ✅ | ✅ + Checkout |
| Brand Voice Guide | — | — | ✅ |
| 30-Day Content Calendar | — | — | ✅ Full copy |
| Secondary Product (entry offer) | — | — | ✅ |
| Website Copy (5 pages) | — | — | ✅ |
| VSL Script | — | — | ✅ |
| Webinar Outline + Script | — | — | ✅ |
| Partnership Outreach (10 targets) | — | — | ✅ |
| Total Deliverables | 9 | 22+ | 38+ |
| Timeline | 14 days | 30 days | 45 days |
THE FULL BLUEPRINT
Want Us to Launch It Too? Save Up to $7,500.
Every Forge client walks away with a product ready to sell. But a product without a launch is like a loaded gun with no trigger. Bundle with The Fire: Launch and save.
| Bundle | Separate Price | Bundle Price | You Save |
|---|---|---|---|
| Builder + Fire: Foundation | $22,000 | $19,500 | $2,500 |
| Builder + Fire: Growth | $32,000 | $28,000 | $4,000 |
| Architect + Fire: Premium | $55,000 | $47,500 | $7,500 |
Already a Blueprint client? Upgrade to Builder for just $9,000 — your $5K investment is credited (minus $2K).
THE AI ADVANTAGE
How We Deliver $100K Agency Output at a Fraction of the Cost
Traditional product development agencies charge $50,000-$100,000 and take 3-6 months. We deliver comparable — or superior — output in 14-45 days at $5K-$25K.
The reason isn't that we cut corners. The reason is that we've built an AI-accelerated production system that does in hours what used to take weeks:
- Market research that would take a human team 2 weeks? Done in hours.
- Competitive analysis across 5-10 competitors? Automated.
- Curriculum design following proven instructional design? Generated and refined.
- Sales copy written using proven frameworks, customized to YOUR voice.
Your time investment: One strategy session + intake form + review rounds. That's it.
0%
Profit Margin
0-45
Day Delivery
0+
Deliverables (Architect)
0-8
Hours Your Time
IS THIS YOU?
The Product Forge Is Built for a Specific Person
THIS IS FOR YOU IF:
- You're a coach, consultant, or creator with real expertise and proven client results
- You've been "planning to build a product" for months (or years) and haven't done it
- You're currently trading time for money and you know the math doesn't scale
- You want a proprietary framework — not a generic course that looks like everyone else's
- You value speed and are willing to invest in getting it done right, fast
- You understand that a validated product is the foundation of everything else
THIS IS NOT FOR YOU IF:
- You don't have real expertise or client results yet (go get those first)
- You want a $47 DIY course builder template (this isn't that)
- You're looking for someone to "just put my stuff into Kajabi" (hire a VA)
- You're not willing to participate in the extraction process (we need your brain)
- You think the product is the hard part (it's not — the launch is, and we have a system for that too)
RESULTS
What Happens When You Stop Planning and Start Forging
"I'd been sitting on my expertise for 2 years. Sean's team built my entire 8-module course, named my framework, and wrote my sales page in 30 days. I launched at $1,497 and sold 34 spots in the first week."
Coming Soon
Coach
"The proprietary framework they developed for me completely changed my positioning. I went from 'another business coach' to the creator of the APEX Method. My pricing doubled overnight."
Coming Soon
Consultant
"I went with the Architect tier. 38 deliverables in 45 days. A full product suite, brand system, website copy, and a VSL script. It would have taken me a year to produce all of that. Maybe longer."
Coming Soon
Creator
Testimonial placeholders — replace with real client results as they come in.
QUESTIONS
Questions You're Probably Asking
A course creator organizes content you give them. We extract the product from your expertise, validate it against the market, build a proprietary framework, create all the content, AND write the sales assets. We're product architects, not content organizers.
That's exactly what the Blueprint tier is for. We validate before you build. If the market says 'not yet,' we pivot before you waste $12K-$25K and months of effort. A 'no' at this stage saves you a fortune. And we'll recommend 2-3 alternative angles based on what we find.
One strategy session (90 minutes), the intake form (20-30 minutes), and 2-3 review rounds where you give feedback on deliverables. Total time investment: 5-8 hours spread across the engagement. We do the heavy lifting.
Absolutely. Many clients start with Blueprint to validate, then upgrade to Builder once they see the market research. Your full Blueprint investment ($5K) is credited toward the Builder price, so you'd pay $9,000 instead of $12,000 for the upgrade.
Online courses, coaching programs, group programs, memberships, workshops, digital products, hybrid models — anything that packages expertise into a sellable format. We'll recommend the best format based on your audience, expertise, and goals during the Blueprint phase.
The Architect tier includes a complete tech stack recommendation with specific platforms, pricing, and integration guidance. We deliver the content and copy ready to upload. If you want hands-on tech setup, we can discuss that as an add-on.
The Product Forge builds the product. Our Fire: Launch service handles the launch — with a date-stamped SCALE launch calendar, done-for-you emails, and social media campaigns. Bundle them together and save up to $7,500.
Due to the custom, done-for-you nature of this work, deposits are non-refundable once work begins. However, we build in review rounds at every phase so you can provide feedback and ensure the output matches your vision. We don't move forward until you approve each phase.
We start within 48 hours of receiving your completed intake form and deposit. Blueprint clients receive their first deliverables within 7 days.
Yes — and it actually accelerates the process. Existing content gives us more raw material for the extraction phase. Send us everything you have and we'll incorporate it into the framework and curriculum.
Your Expertise
Deserves to Be
a Product.
Let's Build It.
The application takes 5 minutes. It's not a commitment — it's a conversation starter. We review every application personally and respond within 24 hours.
Already have a product? → Launch it with The Fire
P.S. — If you've read this far, you already know you need to build this product. The question isn't "should I?" — it's "how long am I going to keep telling myself 'next quarter'?" Every month you don't have a product is a month of revenue you're leaving on the table. At even a modest $997 price point with 20 sales per month, that's $19,940/month you're not making. The Blueprint is $5,000. It pays for itself before you even launch.
P.P.S. — If you already know you want the full build, the Builder tier at $12,000 includes everything: the research, the framework, the curriculum, the content, AND the sales assets. Bundle it with our Fire: Launch system for $19,500 and you go from "I have an idea" to "I just had my first $20K launch" in 60 days. That's not a promise. That's math.